What is TCP Academy?
Improve your team’s marketing skills with TCP Academy’s structured training programs. Led by globally recognized experts, our courses are customized to meet your specific goals and help your team stay up-to-date with the latest marketing trends.
Enhance your campaign effectiveness and drive business results with our tailored learning sessions.
How can we help you?
Tailored Learning
Let us provide the solution to your marketing challenges. We’ll design personalized training sessions targeting your team’s specific pain points, using relevant research and practical examples to help them develop the most effective marketing plans. Simply provide us with your brief, and we’ll take care of the rest.
Engaging delivery
Our training sessions are designed to be engaging and interactive, featuring presentations, videos, in-depth discussions, and relevant case studies. Your team will be able to apply their new knowledge right away and enhance the effectiveness of your marketing strategies. Join us for a dynamic learning experience that will benefit your business.
Certification for your team
Upon successful completion of our program assessment, participants will receive a certificate as a recognition of their efforts and dedication to improving their marketing skills. This certificate serves as testament to the hard work and determination of these individuals as they strive to become more effective marketers.
Our Learning Sessions
Select from our range of learning programs to focus on the areas of development most important to you. We’ll design a series of sessions to help your team improve their marketing skills and achieve your specific goals. From strategic planning to data analysis, we have options to support the growth and success of your team across various aspects of marketing.
Core Subjects
Gain a deeper understanding of brand strategy, purpose, consumer behavior, and other key concepts in marketing. Our courses cover the fundamentals of building and positioning a strong brand, and provide insight into the minds and behaviors of your target audience.
Learn how to write more effective marketing briefs, apply strong branding to campaigns, and get results on a tight budget. Our courses will teach you the basics of creating successful marketing campaigns and help you get the most out of your resources.
Analyzing Brands
Deepen your knowledge of brand strategy with our courses on positioning, architecture, identity, and performance assessment. Our training covers the essential foundations of building a successful brand, including how to define your brand’s unique value proposition, create a consistent visual identity, and measure the effectiveness of your brand in the marketplace.
Consumer Behavior
Gain insight into the key principles of decision making, including the influence of behavior economics, emotion, loyalty, and habit. Our courses will help you understand how these factors play a role in consumer behavior and inform effective marketing strategies.”
Generating insight
Learn the tools and techniques for uncovering relevant consumer insights for your brand. Our courses will provide a foundation for discovering valuable information about your target audience and using it to inform your marketing efforts.
Brand Effectiveness
Learn how to develop a brand purpose strategy that will resonate with the post-pandemic consumer. Our courses will help you understand how to craft a compelling brand purpose that aligns with your business goals and resonates with your target audience in the current market.
Case Study Writing Workshop
Learn the tools and techniques for uncovering relevant consumer insights for your brand. Our courses will provide a foundation for discovering valuable information about your target audience and using it to inform your marketing efforts.
Local vs Global Campaigns
Enhance your effectiveness in crafting compelling entries for awards competitions with tips and tricks for telling your brand’s story. Our courses will provide you with the skills and strategies you need to maximize your chances of winning by creating engaging and impactful entries.
Write Better Briefs
Improve your marketing brief writing skills by learning about common mistakes, essential elements, best practices, and helpful tips and tricks. Our courses will provide you with the knowledge and guidance you need to write more effective marketing briefs that clearly communicate your goals and strategy.
The Business Case for Creativity
Discover how creativity can boost the effectiveness of your campaigns by creating emotional, engaging, and distinctive marketing materials based on the latest theory and evidence. Our courses will teach you how to apply marketing theory and research to create compelling campaigns that drive results.
Effectiveness on a low budget
Gain knowledge of strategies and best practices for maximizing the effectiveness of your marketing efforts, even when working with limited resources. Our courses will teach you how to stretch your budget and get the most out of every marketing dollar.
Media Distribution
Discover how to plan your channel allocation for optimal reach in a post-pandemic world. Our courses will teach you how to determine the best channels for your brand and allocate your resources effectively to maximize your marketing impact.
Social Media Marketing Training
Our training is designed to help you understand how to use social media platforms such as LinkedIn, Facebook, Instagram, TikTok, etc. to reach and engage with your target audience, and how to create and share engaging content that resonates with them.
Our goal is to equip you with the skills and knowledge you need to effectively leverage social media to drive business results.
TCP Academy
Your learning partner
We partner with you to design a customized learning program for your team. We’ll work with you to identify your team’s development needs and create a program that will help them improve their marketing skills and enhance the effectiveness of your marketing efforts. Contact us to find out how we can support the growth and success of your team.
Services
Our Offices
Brussels 1000, Belgium
Makati 1224, Philippines
Trainings
New York (NYC) / Chicago / San Francisco / Florida (Miami & Orlando) / San Diego
Industry Specialization