AXPIRA envisioned itself as an industry leader and wants to solidify their position in the market. To do so, AXPIRA needs a variety of content that is both interactive and informative. The goal is to increase brand engagement and attract more clients.
To begin with, AXPIRA already has a library of visually appealing content. However, it didn’t meet their expectations.
To better understand the situation, we took a deep dive into AXPIRAs existing content strategy and found several issues. The main culprit? An array of inconsistencies and an unclear plan.