A Copywriting Assignment for Forbes Middle East

The Challenge

Forbes Middle East needed business articles for publication ASAP. The requirements? It has to be informative, on-trend and spot-on engaging as is expected on a Forbes article.

Our Solution

The real challenge was having the carte blanche on what the articles are. Within the given timeframe, we researched hundreds of topics and produced engaging business articles that were well received.

How did we do it? Since we were free to write anything within the business sphere, we outlined our Client’s goals. Reading their previous articles gave us a better understanding of the writing style and the topics they specialize in. To give our Client options, we wrote several articles and several versions with their persona in mind.

Did it meet our Client’s expectations? Yes! Did it meet Forbes’ strict requirements? A 100% YES!

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